Eco-Luxe Fashion: Organic Drops Hippy Image and Hits Catwalks

If back in the nineties you'd have dared suggest that in the future 'green' would mean 'glamorous', most fashionistas would have laughed you out of the room. However, style (just like attitudes) change, and it seems that the fashion world is gradually waking up to the idea that it pays the planet to be eco-friendly.
Despite this gradual shift towards eco-concern, the re-branding of green fashion has been tough. Too often, sustainable fabrics have been written off as 'hippy-chic', more suitable for middle-aged flower children rather than younger buyers. Today, this is changing as talented designers discover that sustainable fashion made with organic fabrics and fairly traded accessories can be both chic and sexy. Events like Paris' Ethical Fashion Show and Esthetica in London are helping to build the buzz by proving green fashion can embrace sophisticated, eco-luxe designs.
Why Fashion Needs To Change
As the recession bites the high street fashion stores are focusing on 'fast fashion' to survive - the kind of cheap, disposable outfits created to be thrown away when the season ends. But though they may be profitable, cheap clothes come at a massive environmental and human cost. To make clothes as cheap as possible, many mainstream labels outsource their production to Third World Countries factories where children and adults work in poor conditions, and for little money, to make the clothes. 'Fast fashion' also uses the cheapest, least eco-friendly fabric possible, with dyes that can damage wildlife when they enter the water-table as well as irritating wearers' skin.To combat 'fast fashion', eco-concerned labels are fighting back with their own planet-positive lines. But in the fashion world, where image is everything, you have to prove that eco-friendly and organic clothes look good as well as feel good. This is where the power of modern celebrities comes in...